The little things do matter: a simple act to make your clients feel appreciated


I bought a new car three years ago. Even though I was happy with my purchase, I did not have any particular loyalty towards the dealership I dealt with.

A couple of months passed and it was my birthday. I was having lunch with some friends when my phone rang. I looked at the caller ID and saw that it was my car dealer.

I remember telling myself: “Ugh. What do they want?” Nonetheless, I picked up the phone.

To my surprise, all they wanted was to wish me a happy birthday.

I know they do this for marketing purposes, BUT WHO CARES! It made me happy and never before has a company taken the time to do that for me.

I ended up telling my family and friends about it. They were all as surprised as me!

The true beauty behind the dealer’s simple act was:
- It enforced my likeability of their brand.
- It created inexpensive and authentic word-of-mouth advertising.

Try it out for yourself. If your customers are anything like me, they will start expecting a call each year. Do not disappoint them!

Did you know? To leave the same impression on your customers and their peers, you can now use a simple function within your CalendarSpots software. Check out how to lookup upcoming birthdays!

Hello! My name is Matthew Peladeau, Product Specialist at In my free time, I'm a foodie and wanna-be hipster. But at work, I'm all about the marketing! Generating sales and maintaining long term relationships with your happy clients are what makes every business, small and large, succeed. Join me on this blog as I share my very own sales and marketing experiences as well as tips about anything from social media, blogging, customer relationship management and more...
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