Over the years, many of our clients have asked us to build them a website. While website creation is not our core focus, it’s always our pleasure to set clients in the right direction. In this post, I wanted to share advice I normally give to our small business clients that do not have a huge budget to create and manage a website.
In general, there is a lot to do when creating a website. For example, graphics, designing an overall theme, creating content… Depending on who you go see, quotes can range from a few hundred dollars to $10 000 or more for a 5 -10 page company website. It really depends on what type of company you go see and what you want. A high end marketing firm will push the fact that they know what works and that they will create your overall web strategy as well as amazing content. If you are going to go this route, make sure the marketing and/or web development company has experience within your industry. Designing a website for a car dealership is completely different than designing a website for a massage therapist. A firm that has experience within your industry will be able to offer some very good advice as to what works for that type of clientele.
So if you do not have the big bucks to outsource the work entirely, what can a small business do? Well, I often recommend using a content management system like WordPress. There are several open source and free CMS available on the Internet. My preference is WordPress since it has a large community, tons of add-ons and it has been around for quite some time.
Why use WordPress to give your company a web presence?
1. Loads of free and paid themes are available to choose from.
2. WordPress was actually built to be used as a blogging tool. So it is really easy to continuously add content to your site. This is extremely important for SEO and social media.
3. The people contributing to WordPress are continually doing it. So updates are constant. This is good for security and you know it will be always compatible on the latest devices.
4. Tons of add-ons. You can find plugins from Google Analytics to newsletter sign up forms to image galleries and much more…
5. Since WordPress is so popular there are tons of freelancers that you can employ to help you get it up and running. Heck, you probably have a friend or a blogger cousin that can get you up and running. Overall, the good news is that if you need some help, there are a lot of budget friendly avenues that are available.
Stay tuned for my next post when I will give you tips on how to choose a WordPress theme that will ultimately save you time, money and get you the results you need to grow your business.