As a business owner, you have a lot of decisions to make regarding the growth of your business. Leveraging the viralability of social media is an excellent way to build an online presence.
If you are still wondering why you should be online, the answer is pretty straightforward:
You need to be online because your clients are online.
Why Social Media?
Social media is great because it gives you the ability to reach and interact with a large dedicated audience.
Also, most social media tools are free! This is crucial for many young entrepreneurs and small businesses that do not have the big bucks to spend on marketing.
BUT BE CAREFUL!
Social media tools like Facebook, Twitter and Google+ should not be used to constantly self-promote your products and services.
The key to being successful with social media is creating customer engagement by connecting with your target audience.
Post things that interest both you and your clients. Post about fun anecdotes and events. Post about relevant cultural events. Just make sure to do it all from your company’s point of view.
You need to tell your story to your followers. Showcase your company’s personality.
This will help you build brand identity as well as strengthen your relationship with clients.
Once you have earned their attention, you can occasionally plug in a promotional message. Just make sure it is done in a fashion that is appropriate relative to the social media site you are posting on.
A great resource for anybody looking to improve their social media skills is Vaynerchuck’s Jab, Jab, Jab, RIGHT HOOK. Gary does a fantastic job of going over the different social platforms in the market and giving examples of real marketing campaigns. It has been my insight into “how to tell MY story in a noisy, social world”. Enjoy!