Category Archives: Business Tips

Is there place for the telephone in the treatment room?

A friend of mine shared an experience she had during her last massage. It seems that half way through her treatment, the telephone rang and the therapist leaned over to answer. This got me thinking:

Is it appropriate for a licensed massage therapist to answer the phone during treatment? Continue reading

Tis’ the season to be organized

I can’t believe it’s already Christmas. Do you remember the good old days when we had two whole weeks off school for holiday break?  All I did was eat, play video games, and sleep. It truly was the most magical time of the year.

Things are quite different in adulthood. I still enjoy Christmas but it often is quite a stressful ordeal. You can keep your cool and make the most of this festive season by staying organized. Continue reading

Increase your business over the holidays

Time flies! Christmas will be here before we know it and with that comes New Years after that. All types of businesses need to be taking advantage of the holiday season to gain clients. No matter what business you are in, you need to be gaining new clients on a regular basis to hit that bottom line. You also want to keep your current clients engaged and interacting with you and your business. If they are interacting with you, this means they think of you. If they are thinking of you, they will be more likely to refer you to their friends and family! You see how this works? Continue reading

Hurry! Get to the social media.

As a business owner, you have a lot of decisions to make regarding the growth of your business. Leveraging the viralability of social media is an excellent way to build an online presence.

If you are still wondering why you should be online, the answer is pretty straightforward:

You need to be online because your clients are online. Continue reading

Use dental insurance before it runs out!

Another year is coming to an end. Time goes by so fast, and around this time a lot of patients’ insurances will be running out for the year. This is a great opportunity to book their regular hygiene cleaning appointments or any outstanding treatment that needs to be done. Clients will be hoping to squeeze in  an appointment before the end of the year.

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No shows can be costly for a service-based business

Do your clients sometimes forget their appointments? Or perhaps they forget to advise you of last minute changes? These clients are commonly known as “no shows” causing significant loss of productivity and a direct hit to revenue. Continue reading

Top 5 reasons to choose WordPress to establish a web presence for your business

 

build your website

Over the years, many of our clients have asked us to build them a website. While website creation is not our core focus, it’s always our pleasure to set clients in the right direction. In this post, I wanted to share advice I normally give to our small business clients that do not have a huge budget  to create and manage a website.

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The little things do matter: a simple act to make your clients feel appreciated

MatthewCar

I bought a new car three years ago. Even though I was happy with my purchase, I did not have any particular loyalty towards the dealership I dealt with.

A couple of months passed and it was my birthday. I was having lunch with some friends when my phone rang. I looked at the caller ID and saw that it was my car dealer. Continue reading

The benefits of educating your clients about their insurance coverage

People are becoming more aware of their healthcare benefits and what it entails. You will often hear “well is this service covered?” If it is not covered, or a portion is not covered, the client won’t want it. I find this frustrating and want to tell my clients that their treatment plan is not based on their insurance coverage but it is based on their need. This is a common misconception. Continue reading

The first step in growing your business is NOT by adding more patients!

We all want a full schedule when we own a business, whether that be full of patients, customers, or clients, all of these mean the same thing. We want to make money! In a dental office for example, there are a few key things that should be done to ensure you are seeing the most possible patients in a day. Continue reading